Description
Registry Wildcard Catalyst (RWC) enables top-level domain (TLD) zone administrators to assist, and generate revenue from, Internet users who attempt to reach a nonexistent domain name within their TLD zone.
What it is
TLD zone administrators who partner with Navigation Catalyst Systems (NCS) will receive all the tools necessary to convert unregistered domains within their TLD into revenue opportunities through pay-per-click search results and other revenue-generating opportunities.
How it works
Internet users who try to access nonexistent domains within a TLD enabled with the RWC solution will see a page of helpful, content-rich information and relevant search results. Using the powerful NCS search algorithm, RWC matches the domain name entered by users with highly targeted content.
This dynamically generated page can include both pay-per-click search listings and advertising. Visitors thus experience a helpful navigation experience rather than a “page not found” error message, while the zone administrator enjoys high-margin revenue.
Pages can also feature information about the TLD zone administrator’s services, such as domain name registration, displayed in pages that fully match the look and feel of the registry’s brand.
Who can benefit
TLD zone administrators can enjoy high-margin revenues by taking advantage of the promotional and revenue opportunities of Registry Wildcard Catalyst.
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